So you listed your home for sale and you haven't received a single offer now what? Over 50% of homes listed for sale do not sell during their initial listing period, in some markets its’ as high as 65%. The dirty secret in the real estate business is that most homes don’t sell on the first go around. Blame the agent blame the home owner both are at fault. 7 steps below will give you the best chance of your home selling first time out.
1)Price it Right – Far and away above any other consideration is the price. The worst home in the worst area at the right price will sell. Get your head out of the clouds, as a seller it’s just another house.
2)Hire the Right Agent – Interview 2 to 3 agents, hire the one who uses the most tools to market your home. The I’m No 1 and pat their self on the back real estate designations are not going to get your home sold.
3)Team Approach to Selling – Agents who use a team approach to their business have the right attitude towards real estate. Today’s single agent actually does 14 different jobs in the home selling and buying process. A team can spread the work load, specialize, and has less chance of dropping the ball (you and your house).
4)Advertising Systems – Where, when and how often will your home be advertised in newspapers, websites, facebook, youtube and home magazines. We know that about 90 to 95% of calls on ads reject the house after receiving all the information. But it is a fact that advertising especially using a call capture systems with a compelling ad will draw buyer prospects for your agents’ team to work with.
5)Signs and Sign Riders – signs with Text for more Info call riders. Show your agents web page address. Web page must have free reports and other areas for buyers to register. Sign riders offer compelling reasons for buyers to easily text for more info without having to call the listing agent.
6)Open Houses – One of the least effective ways to market a home. Saturday or Sunday afternoon for 3-4 hours you go to the mall and your agent hangs out watching TV. How about an open house tour 5 to 6 homes open the same day for 15 to 20 minutes each, the group goes from house to house creating an auction like affect and get to you stay home and see the show.
7)Visual Tours & Photos By using visual tours and multiple photos your agent will get your home placed higher on websites like Realtor.com. Almost 80% of home buyers start their search on the internet it is best for you to be at the top of the list. You can also email your home to friends, neighbors, co-workers, hand-out C/D’s at open house tours. Your agent will also send these out to the top agents in your area. Agents with multiple approaches to the marketing of your home will work best for you. They are internet savvy have a team and support staff that can handle the various tasks involved with finding the right buyer for your home.
Finding the appropriate time to leave behind the unforgettable moments that you experienced in your home is sometimes stressful, but it's always the time to move forward to get a new investment. Statistics in Tucson real estate show that the average family is ready to jump into a new home almost every 5 years, so how you interview the best candidate is going to help you to sell your most valuable asset and move to the next step of finding your next "dream home." Here is some advice for you:
Find an agent with a marketing plan that is designed to incorporate all the resources, tools, and systems accomplishing your goals and needs as the seller of a real state property.
Look for somebody who is going to get you the most amount of money in the least amount of time and the least amount of inconvenience.
Sometimes looking around and interviewing so many candidates can make you confused because everyone uses different strategies to get you sold. It is important that you get focused and express all your concerns and necessities to the candidates that you interview.
Pay attention to the different marketing plans they offer to you. Ask questions all the time about the different steps that happen through the transaction process. Make sure you understand everything they say and take notes. This way, in the end of your process to find a Tucson Realtor®, you have specific notes about the agent you are going to hire and all the promises and commitments this person is going to do for you to get you through the process of selling your home or buying a new one.
Select the agent that looks professional, acts professional, and most importantly, shows you that he or she knows what they are doing. This is why it is important to see if the agent uses current technologies, advertising, and all other marketing strategies available to get your home exposed everywhere in the real estate market.
Ask for the seller service pledge. What this includes, is all the strategies and services that this agent is willing to provide for you. Especially, it is important your agent provides excellent customer service for you and the possible buyers interested in your home. Ask to review all the offers and acquire feedback from all the Tucson Realtors® and buyers that visit your home. This way, you will get different opinions from people referring to your home, which will help you to get the right price or maybe fix a couple things that will improve your home's appeal to the next possible buyers.
The most important suggestion is not to base your decision on who gives you the best price for their services, but to find the agent that is most qualified based on their qualities, abilities, and array of services. Sometimes when you spend less, will cost you more in the end, because your agent matters.
And remember, don't be nervous to leave the beautiful moments that you have in your own home, because changes always bring the best.
If you are ready to start your buying or selling process
give me a call at 520-488-4409 - I´m happy to answer all your questions.